Earning my new media driver license
- My take on the course
Social Networking
Search Engine Optimizing
- Becoming Popular
Google Adwords
- My Experience
The World @ my fingertips
- What I have access to
Wrap Up
-
Flickr Photos
More Photos
Outline for Presentation
Local University Utilizes Arthor’s Book to Engage Students into New Media
EAST LANSING, Mich.–This year’s number-one best seller, The New Rules of Marketing & P.R.“, soars to the top of the charts. Winning the hearts of new media students and business owners all in the same. Written by the commendable author, “David Meerman Scott.
David Meerman Scott, a renowned keynote speaker, marketing strategist, and seminar leader. Has paved the way for companies to utilize “new media” in order to increase a campaign’s viability to earn its maximum potential.
“When people spread your ideas and tell your stories, buyers are eager to do business with you. All kinds of doors begin to open. I’ll show you how”. Confidently stated Author, David Meerman Scott.
His rewarding marketing tactics and strategies has landed him in the MarketingSherpa Viral Marketing Hall of Fame twice, once in 2006 and then in 2007.
For more information check out this official website
###
Earn Your New Media Driver License
Would you like the opportunity to promote your business , your self, or your product in a new age way? Would you like to engage in social networking? Or would you just like to expand your knowledge upon new digital media? The New Media Driver License online course offered at Michigan State University is the class for you!!! If you’re a college student or a business professional you will obtain all of the essential tools necessary to succeed in the new digital world. The Course is lead by Derek Mehraban, who is CEO of Ingenex Digital Marketing. He is very knowledgeable in creative marketing and has 15 years of experience as a leader in the digital marketing industry. The course will take you on journey through social and professional networking sites such as Facebook and Linkedin. It will also take you through new marketing and digital public relations and also Google Applications such as Google Adwords. This is not your average interactive course your weekly assignments are created by blogging and submitted via wall post on the course facebook group page. If your beginner or if you’re advance this class will enhance your skills.
To learn more please join the facebook group!
Please check out the course web-page for more info!
Next Sign up to receive you new media driver license!!!!!!!!!!
SEO
Search Engine Optimization is basically making the traffic of your website pick up by improving the quality and the volume from search engines in conjunction with natural search results.
The link above allows you to explore some of the tools necessary to become the ultimate search engine optimizer the tools on this site includes:
- Linkscape-a professional quality inlink tool
- Crawl Test-tools helps diagnose search engine crawling issues such as examining title tags
- SEO Toolbox -collection of tools that gives you quick answers and aids you in SEO activities
These are amongst the many that are free and able for you to explore
Social Media
the most popular
Facebook is one of the social websites who I have personally watched grow into what it is today. I joined facebook in 2004 when it was only available for college students. Over the years I have watched it make more changes and updates then any other social networking site. Now you can add all sorts of applications to your page and all ages are now welcome. I have friends ranging from the age of 7 to over 40 all around the united states. I use it to stay connected with old classmates and old friends. I also use it to network any business venture I am conducting at the time like party promotions.
Twitter is something very new to me. I’m still trying to get the gist of the whole thing. What I have observed so far is you can set a status and people can comment on whatever you just stated. Also you have people I guess in your network where you can follow them and they can follow you . I’m going to get more indeph with it and hopefully I will be able to use in a productive manner.
Linkedin is another social networking site that I am becoming more familiar with. This website is more of a professional website to help you connect with other professionals to conduct business. Or its a way for fresh graduates to find jobs and allow the ability to build relationships with people who can help you establish your own career or any other career needs.
MY AD CAMPAIGN
My Ad Campaign
Discussion of Digital Music
The Present & the future
misschaseme.wordpress.com
This is the ad I created by using Google AdWords. I am very impressed with Google until now I only utilize Google for its search engine. As I gain my driver license in my new media course I’m learning something new about Google everyday. I believe setting up an account and developing an ad campaign using Adwords is very self explanatory. The only difficulty I came across was my billing info to activate my account only because my credit card wasnt on hand.
As I’m checking my keyword performances I’m noticing I used a lot of highly popular words that I’m seeing is becoming very costly. For some reason I chose music as one of my keywords and that’s really the most expensive one I have.
|
Keywords
|
Graphs
|
| Statistics for All time – Feb 1, 2009 to Feb 3, 2009 change |
| + Add more keywords Customize columns DDV_toggleSelectorVisibility(“keywordt_visibility”, (location.search.indexOf(“keywordt_visibility” + “=”) > -1)); |
Keyword  Search terms that trigger your ads |
Impressions Times your ad has shown |
Clicks  Visits to your website |
Total Cost Charges in this period |
||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Music | Delete | 39,816 | 94 | $74.69 | |||||||||||||||||||||||||||||||||||||||||||||
| blog | Delete | 3,869 | 9 | $5.64 | |||||||||||||||||||||||||||||||||||||||||||||
| Hip Hop | Delete | 5,535 | 5 | $4.12 | |||||||||||||||||||||||||||||||||||||||||||||
| Ring tones | Delete | 3,467 | 5 | $3.92 | |||||||||||||||||||||||||||||||||||||||||||||
| internet marketing | Delete | 29 | 1 | $1.02 | |||||||||||||||||||||||||||||||||||||||||||||
| Whats New | Delete | 165 | 0 | - | |||||||||||||||||||||||||||||||||||||||||||||
| blog site | Delete | 49 | 0 | - | |||||||||||||||||||||||||||||||||||||||||||||
| Digital Downloads | Delete | 40 | 0 | - | |||||||||||||||||||||||||||||||||||||||||||||
| Jazmine Chase | Delete | 1 | 0 | - | |||||||||||||||||||||||||||||||||||||||||||||
| New Media drivers license | Delete | 0 | 0 | - | |||||||||||||||||||||||||||||||||||||||||||||
| Content network Google partner sites that show your ad |
Off Turn on |
16,289 | 3 | $1.25 | |||||||||||||||||||||||||||||||||||||||||||||
| Your overall performance* |
69,260 | 117 | $90.64 | ||||||||||||||||||||||||||||||||||||||||||||||
Digital P.R.
After reading the blog about digital P.R. I was able to make a connection between the blogs purpose and the purpose of my blog and my current delimma. Faster then society is becoming aware everything is becoming digital. The growth of the digital world is growing faster then the industry can keep up.
I just searched digital P.R. and came across a article/blog by Jeremy Dent who considers his self a digital guru.
